Sustainable travel behaviour is the way of travelling that minimizes negative impacts on the environment, society and culture. Sustainable travel prioritizes the use of environmentally-friendly transportation, reducing waste, and supporting sustainable tourism practices. In this article, we are sharing with you some tips to encourage employees to adopt sustainable travel behaviour.
1. Understanding Employees' Travel Behaviours
As an office manager, using Ayruu’s corporate dashboard will help you understand your employees’ travel behaviour by analyzing past business trips. The corporate dashboard provides you with analytics reports on expenses, carbon emissions, bookings, and more. By analyzing these metrics, you can determine the preferred modes of transportation and evaluate the sustainability of your company’s travel choices. For example, if employees opt for trains over flights for short-distance trips, their carbon footprint will be reduced, making them more environmentally conscious travellers.
Furthermore, remember to continuously evaluate the data to identify patterns and trends in employee travel behaviour. This task should not be a one-time task. It is continuous work that needs to be done seriously to encourage migration for a sustainable travel strategy.
2. Identifying barriers to sustainable travel
The second thing to do is to identify the barriers to sustainable travel in your company. This can be identified by conducting a thorough analysis of the company’s travel policies. This can be done through the following steps:
Examine the current travel policies and procedures: to identify areas that may be contributing to unsustainable travel practices. If, for instance, you put many restrictions on the booking ( budget, hotel distance, booking only with specific travel providers, etc.) Travellers won’t have access to all the travel choices, and as a result, they will end up choosing from a few choices that might not provide sustainable options.
Conduct a survey for your employees to gather their perspectives on the barriers to sustainable travel within the company.
Cost analysis: Conduct a cost analysis of the various modes of transportation to understand the financial implications of sustainable travel practices. We cannot deny that green transport options such as the train are now becoming more expensive than flights for some destinations.
Once the barriers have been identified, your company can develop strategies to address them and promote sustainable travel practices.
3. Implementing Encouragement Strategies
After analyzing your traveller’s travel patterns and the barrier to taking a sustainable choice, we recommend implementing incentives to encourage employees to adopt sustainable travel behaviour.
Start by developing a range of incentives: Offer a range of incentives, such as monetary rewards, flexible work arrangements, and opportunities for professional development. This will help to appeal to a wider range of employees. In addition, clearly communicate the program to all employees, including the incentives available and how they can be earned.
Moreover, we suggest encouraging collaboration between employees to work together and share their experiences and tips for sustainable travel. This can help to create a supportive and collaborative work environment that promotes sustainable travel practices.
For more sustainable and business travel tips, read our article about how to implement a green travel policy.
